A curious mattress consumer navigating the mattress industry rabbit hole.


Because I took the red pill, and there's no turning back.

As a seriously OCD consumer of the mattress industry’s products, I’d like to help make it a little easier to navigate the mattress industry rabbit hole that I went down. With some estimated 200 plus online retailers vying for your attention, and local retail markets dominated by the ‘old guard’, it can be a daunting task to purchase a mattress these days! Follow me down the rabbit hole, and we’ll see how deep it goes.